We had a couple hundred left in the marketing budget and had two choices, print business cards or use retargeting with a proven ROI of $12 for every $1 spent , we chose retargeting and couldn't be happier!
We tried doing retargeting ourselves but under estimated the amount of time it takes, not to mention we were spending a small fortune to have our ads designed. Now we have the beback's team do all the work for us and that's PRICELESS!
We all know that customers are going to shop and compare, which means they are going to leave the dealership's website. Retargeting gives you that 2nd, 3rd, and 4th shot at winning the customers business - what's not to love!